Freak’s Grooming

Freak’s Grooming is a Catalan brand specializing in high-quality skincare and haircare products for men.

As part of their brand communication, we developed Mr. Grooming, a charming and charismatic character who embodies the spirit and values of the company. He became the face of the brand, appearing across product packaging and coming to life in animations like this one, created especially for one of their Black Friday campaigns.

I’m always grateful to Nestor Alriols, founder and creator of Freak’s Grooming, for trusting my creative vision and always giving me the freedom to explore and bring ideas to life.