Generalitat de Catalunya

Summer camps have been (and still are) a cherished part of many people’s childhood memories.

With this in mind, the Generalitat de Catalunya launched a campaign to promote summer camps, aiming to inspire a new generation to enjoy the same unforgettable experiences. By using an illustration style reminiscent of vintage posters, the campaign evokes nostalgia and creates a visually striking language that resonates with those who once enjoyed summer camps and now have children who could relive those moments.

Many thanks to Evil Love for entrusting me with this project and for their precise and thoughtful art direction.