UIC

The Universidad Internacional de Cataluña (UIC) needed to refresh its graphic and audiovisual communication, so they opened a competition to select a new visual style.

The proposal I worked on with Summa was chosen, as it perfectly combined messages of challenge and ambition with a colorful and youthful illustration style. At the same time, it retained a mature and sophisticated edge, ensuring it didn’t fall into the trap of typical corporate illustrations.

The campaign was a resounding success, appearing across various media channels, both digital and print. It also took center stage at Catalonia’s largest education fair, held in Barcelona.

A special thanks to Esteve and Marta from Summa for trusting my proposal for this project and giving me the opportunity to contribute to such an exciting initiative.